'We have a large audience for Bhojpuri cinema in countries like Fiji, Australia and America but unfortunately we have not been able to get a theatrical release of our films there yet,' says Nirahua, adding, 'So technology comes handy in such a situation and we release these films on the internet or put their first look and teasers online. Now Bhojpuri filmmakers use technnology to promote their films,' says director Vishal Verma who is shooting his film Beta in Varanasi these days. Posters lagana aur loudspeakers pe announce karna, jagah jagah ghoomna has become a thing of the past. 'This being the age of technology, Bhojpuri filmmakers are adopting the use of internet to spread the word about their work. Teasers and the first look of the film are now being promoted through the internet. Like in Bollywood, Bhojpuri filmmakers too are taking the help of technology to promote their films and reach the international audience. While interacting with the audience later on, I was complimented as being the Tiger Shroff of Bhojpuri cinema,' says Singh with a laugh. I used some martial art moves during my performance. 'Since I have an image of an action hero, we decided to use that for the promotion of my film. Attracting audience by indulging in more dramatic activities such as riding a rickshaw, like Nirahua did for the promotion of his film Nirahua Rikshawala 2, or eating litti chokha with the audience are uncommon ideas,' says Ujjawal.ДЄctor Vishal Singh performed some action scenes during the promotion of film Lee Aaib Dulhania Pakistan Se, which released recently. If there is not enough space in the cinema halls then a stage is erected some place convenient where the star cast entertains the audience and also encourages them to join them on stage. 'Earlier the actors would merely go to the theatres, but now interactive sessions are held with people.

It is not just the geographical boundaries which the regional cinema is crossing for promotions but also in terms of promotional tactics. The result was stupendous and the film ran in theatres for more than a year,' he says. I personally went to different cities and used to stop my car in the middle of congested shopping areas and tell people about the movie. Then when Nirahua Hindustani was ready, we thought of promoting it vigorously. The challenge for us was to create a kind of film that appealed to the audience and bring them back to the theatre. After a lot of analysis we got to know that the audience was bored of the kind of cinema being made. So I sat with my research team to find out the reason why this was happening. 'The collection of the films released before that was not up to my expectations. Sharing his experience, Nirahua says that prior to the release of his film Nirhaua Hindustani in 2014, which he had promoted aggressively in cities across the country, he had been disappointed with the audience response to his other films. 'Earlier our focus was Bihar and Jharkhand but now we have also expanded our promotional activity to other states like Punjab, Maharashtra and even Gujarat,' says Dinesh Lal Yadav 'Nirahua', a well-known Bhojpuri film actor. But now promotional activities have moved to places like Amritsar, Jalandhar, Ludhiana, Delhi, Mumbai, Kolkata, where a lot of immigrant Bhojpuri speaking population resides.

While earlier the promotional activities of Bhojpuri films would be confined to Bihar and Jharkhand where the percentage of Bhojpuri film viewers was high. Last year the award ceremony was held in Mauritius and this year it is being held in Dubai.' Bhojpuri cinema award have begun to be organized where the actors promote their films that are to be released. We are also showcasing our films on the international platform. 'When big stars like Amitabh Bachchan and Shah Rukh Khan are reaching out to their audience, then why should we also not do it?' he questions, adding, 'I had done extensive promotions last year for my film Pandit Ji Batai Na Bayah Kab Hoye Part 2. Popular Bhojpuri (and Bollywood) actor Ravi Kishan says that promoting Bhojpuri films is the need of the hour.

That is huge compared to earlier years, when such an activity was confined to two or three films.' Over the last one year, at least 15 Bhojpuri films were promoted in Bihar and Jharkhand, the major Bhojpuri film viewing states. Seldom did artists interact with the audience. According to Nishant Ujjawal, a Patna-based distributor, 'Film promotion was rare. And not just that, the industry is also releasing their films on the internet to reach the international audience. Bhojpuri cinema is going the Bollywood way to promote its films in the country.

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